Website: GO/DO

Website for a fictional travel company

This project is a travel website called GO/DO. The mission statement for GO/DO is to help visitors explore a city like a local, showing them places to go that are not just major tourist destinations.

This project was a team effort. My partner and I had a lot of fun researching and designing every aspect of this website, as well as the accompanying mobile app. It was a school project, but I'm inspired to develop the idea further in the future.

We designed the GO/DO brand to be full of energy. We wanted to appeal to our target audience of 18- to 35-year-olds who have the option of traveling according to their own schedule and budget, who don't want to stick with stale itineraries planned out by travel agents who haven't bothered to find out what's new and fun in a city. Currently, the GO/DO website features locations around the greater Los Angeles area. However, the website architecture is designed to easily expand to other cities. Imagine: “GO/DO Chicago,” or even smaller cities around the country.

Our idea was to break down activities into only 3 categories: DO, EAT, and SLEEP (well, eventually). This way the information on the website is easy to navigate, and visitors can quickly see a summary of things like business hours and hot tips like whether parking is difficult in a specific area.

I created the brand and mission statement. Both my partner and I worked on the website and worked on the icons. You can see the website right here.

The logo and icons for this website were made in Adobe Illustrator. The mobile app was made using Adobe XD. The website was made using Weebly, which was very convenient for my partner and I because we were both able to work on the website remotely, on our own (very different) schedules.

Mockup of the GO/DO website landing page in desktop view

Screenshot of the GO/DO sign-in page

Screenshot of the GO/DO profile page. Users need to create a profile in order to add locations to their lists. Registered users can sort their lists by activity, district (neighborhood), and other custom list options.

Screenshot of a GO/DO page. This is for the Silver Lake neighborhood. As you can see, activities are clearly categorized and the summary lets users decide whether they want to look further into a featured location.

Screenshot of a GO/DO page. This is for Button Mash LA. As you can see, there is a only a short description about the establishment. Further information is broken down into short summaries, with icons to help users see the key points. There is also a map and a link to the establishment website, should users choose to find out more. (GO/DO operates on the assumption that people on the go don't have time to read an essay about a place.)

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